DATA-DRIVEN VIDEOS & VIRTUAL COACHING

The brand

Noom’s team has managed to quadruple growth for 2 years in a row. The performance marketing team has focused on profitable growth from day one, helping the company achieve extraordinary results with relatively modest funding.

The details

Weight-loss companies have long relied on TV for customer acquisition. Noom recognized early on that the opportunity to attract new customers on Facebook was historically untapped, and that competitors relied on repurposed TV content which drives inconsistent and poor performance on digital channels.

Noom's internal team was able to scale their spend rapidly, but like most advertisers who approach a 7-figure monthly budget, creative fatigue became the greatest limiting factor for growth, so they teamed up with TubeScience.

We conducted R&D on Noom personas, identified successful concepts for video ads, wrote scripts, did end-to-end production for all the videos (casting, shooting, editing, etc) and identified new audiences. This thorough process allowed Noom to scale quickly and profitably, supporting a 363% increase in YoY spend.

Deliverables

15,250

Original videos

6

New audiences

4

Channels

16

Countries

The results

(Q1 2020 Growth on Facebook)

363%

Increase in marketing budget

313%

Increase in subscribers

"TubeScience has been an amazing partner since day one - they're high-performing, fast, and supportive. TubeScience's massive efforts and constant testing have helped us unlock significant scale on Facebook and we wouldn't be where we are today without them."

Sam Wheatley

Senior Director of Growth Marketing


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