What's broken today?
60% of video ads fail to increase sales. Why? The creative process lacks hard data.
Ask an agency for an ad, and they’ll pitch you several creative concepts. You have to choose one. But neither you nor your agency can predict which, if any, will engage your target audience. So you end up guessing, or relying on your gut. And you’ll be either lucky, or wrong.
We start with the right people, and support them with big data and a battle-tested process
Video Producer Network
We provide access to a global network of vetted video producers who have a track record of producing highly converting video ads using our technology.
Our big data technology transforms the creative process from one driven by guesswork and gut decisions to one driven by hard data .
Every one of our production partners follows our iterative and data-driven creative process. That way, we ensure return-on-investment is the #1 priority.
Explore our process
Strategic Planning Phase
We start with a rigorous analysis of the campaign’s ROI potential. That includes collecting key information from you such as customer lifetime value, market size, and customer psychographic.
Where creative meets big data
Our production partners craft creative concepts for the video that are relevant for your brand, and that they believe will capture your target audience’s attention and influence their behavior. We use big data to ensure the right concepts are chosen.
1, 2, 3 ... action!
A video ad produced for the web has to get several key parts right in order to succeed — and because video shoots are expensive and time-consuming, you rarely get a chance to try again.
Our battle-tested process anticipates that fact. By producing multiple versions of the pivotal parts, we ensure that we have enough footage to create an optimized ad that will deliver results.
After the ad is produced, we test and benchmark multiple versions of the video to determine which works best.
This process is analogous to a traditional focus group…only it’s faster, more cost-effective, and provides real-world data.
By using our conversion-optimized targeting capabilities, we ensure that promotional spending drives real business results, rather than empty views.
Once your video is made, you need to know how many dollars in sales are generated by each dollar in ad spend promoting it. Our proprietary attribution models can do that for you, teasing out the impact of video ad spend vs other marketing efforts and random fluctuations in sales.
Work with us
- We can help you plan and execute end-to-end video campaigns.
We can also help you promote existing videos, or optimize your existing video media buys.
- We can help you start selling video campaigns directly to clients.
We can also help you support your client pitches with hard data, and get new clients.
Are you an agency? You can license our technology to implement a true data-driven process in-house, on a full white-label basis. Empower your team, and improve your value proposition to clients. Talk to us