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Video that converts

We pair big data with proven producers, to help brands source and deliver video ads that are guaranteed to work.

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What's broken today?

60% of video ads fail to increase sales. Why? The creative process lacks hard data.

Ask an agency for an ad, and they’ll pitch you several creative concepts. You have to choose one. But neither you nor your agency can predict which, if any, will engage your target audience. So you end up guessing, or relying on your gut. And you’ll be either lucky, or wrong.

Why us?

We start with the right people, and support them with big data and a battle-tested process

Video Producer Network

We provide access to a global network of vetted video producers who have a track record of producing highly converting video ads using our technology.

TubeScience Insights

Our big data technology transforms the creative process from one driven by guesswork and gut decisions to one driven by hard data .

TubeScience process

Every one of our production partners follows our iterative and data-driven creative process. That way, we ensure return-on-investment is the #1 priority.

Explore our process

Strategic Planning Phase

We start with a rigorous analysis of the campaign’s ROI potential. That includes collecting key information from you such as customer lifetime value, market size, and customer psychographic.

Case Study

The client:
A consumer products company with an average customer lifetime value (CLTV) of $50.

Our predictive analytics indicated that:
     • We could deliver 7,000+ relevant views per a day...
    • With an expected 0.35% to 0.6% view-to-conversion rate
    • At an average $0.10 cost per view.

Our analyses concluded: The company would fully recoup a $50,000 investment in video production in 1 to 3 months. And continued investment in paid promotion would increase sales by $630K to $1.1M per year.

Where creative meets big data

Our production partners craft creative concepts for the video that are relevant for your brand, and that they believe will capture your target audience’s attention and influence their behavior. We use big data to ensure the right concepts are chosen.

Case Study

Our production partners: developed three creative concepts tailored to the client's target audience of women, aged 25-45 in the USA.

Our big data analysis of those concepts revealed:
Two of the concepts were likely to be entertaining for a very broad audience.
    • The predicted conversion rate for that broad audience was under 0.2%.
    • At a 0.2% conversion rate, media costs would make paid promotion unprofitable. 
The third concept had narrower appeal...
    • But it could be contextually targeted to a relevant audience of in-market customers.
    • That audience had a predicted conversion rate of between 0.35% and 0.6%.

Our analyses concluded: The third concept would deliver positive ROI, whereas the first two concepts had an unacceptably high risk of failure.

1, 2, 3 ... action!

A video ad produced for the web has to get several key parts right in order to succeed — and because video shoots are expensive and time-consuming, you rarely get a chance to try again.

Our battle-tested process anticipates that fact. By producing multiple versions of the pivotal parts, we ensure that we have enough footage to create an optimized ad that will deliver results.

Case Study

The producer used our best practices to capture multiple variants of the initial 5-second intro. That turned out to be very valuable in the post-production testing phase, where one variation delivered a 17% lower skip rate than the others.

Beta testing

After the ad is produced, we test and benchmark multiple versions of the video to determine which works best.

This process is analogous to a traditional focus group…only it’s faster, more cost-effective, and provides real-world data.

Case Study

Experiment Design: We showed three variations of the ad to 3,000 members of the target audience.

Results:
    • Audiences retention dropped off sharply after 37 seconds in all versions.
    • One 5-second opener delivered 17% lower skip rate than the other versions

Outcome: We identified the best performing version, and inserted an additional call to action prior to the critical drop-off point.

Scaling up

By using our conversion-optimized targeting capabilities, we ensure that promotional spending drives real business results, rather than empty views.

Once your video is made, you need to know how many dollars in sales are generated by each dollar in ad spend promoting it. Our proprietary attribution models can do that for you, teasing out the impact of video ad spend vs other marketing efforts and random fluctuations in sales.

Case Study

After spending the first $5,000 on media buys, we used our attribution model to demonstrate that each dollar invested in video promotion was generating at least $2.33 in incremental revenue, at a 95% confidence level.

Work with us

Brands

  • We can help you plan and execute end-to-end video campaigns.

    We can also help you promote existing videos, or optimize your existing video media buys.
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Producers

  • We can help you start selling video campaigns directly to clients.

    We can also help you support your client pitches with hard data, and get new clients.
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Are you an agency? You can license our technology to implement a true data-driven process in-house, on a full white-label basis. Empower your team, and improve your value proposition to clients. Talk to us