How we scaled Kitsch's Meta spend efficiently.

From invisible upper-funnel impact to millions in measurable Meta revenue.

Deliverables

100+

Creatives per month

All

Funnel stages

Scaling Meta spend without compromising efficiency

Kitsch, a leading beauty business, needed a way to scale Meta investment without sacrificing efficiency in a mature, highly competitive account.

Traditional platform attribution failed to capture how creative exposure influenced purchasing behavior, making it difficult to justify business-building spend.

By pairing TubeScience's high-velocity creative testing with Northbeam's Clicks + Deterministic Views (C+DV), Kitsch was able to scale Meta spend while improving efficiency.

Size: Enterprise
Industry: Beauty & Personal Care
Pain points: Upper-funnel, Attribution, Budget decisions
Products used: Clicks + Deterministic Views
Features used: Product Attribution, Creative Analytics

The problem

No visibility into upper-funnel impact

Meta's native attribution skewed toward clicks, ignoring how customers actually shop — by seeing multiple ads before converting.

This masked the impact of business and consideration creative, limiting Kitsch's ability to fund upper-funnel investment at scale.

Without deterministic visibility into view-driven influence, creative performance and true revenue lift were under-credited.

The solution

Pairing creative velocity with advanced attribution

TubeScience delivered creative testing at scale — launching over 100 creative variations per month across all funnel stages — while Northbeam's Clicks + Deterministic Views (C+DV) deterministically connected ad exposure to real outcomes.

This removed the “upper-funnel black box,” proving that creative exposure drives not only attributed conversions but also organic and direct revenue across the business.

Greater scale & performance

Quantitative impact

126%

Increase in Meta spend

49%

Improvement in efficiency at scale

Millions

In previously unaccounted Meta-driven revenue revealed

Qualitative impact

Beyond the numbers

Clear proof of business and consideration creative ROI.

Confidence for CMOs, CFOs, and CEOs to scale spend with measurable returns.

A repeatable model combining creative volume, velocity, and visibility.

“By combining a rapid creative testing engine with Northbeam's advanced attribution, Kitsch was able to scale Meta spend while improving efficiency — a rare feat in any mature account.”