Fabletics is part of the TechStyle group, where ultimately, all advertising is measured on a performance basis. Every piece of content is optimized around CPA, and budgets are distributed in real-time based on LTV data from their proprietary analytics system. This approach to marketing made them one of the first digital fashion companies ever to achieve a $1B valuation.
Because they empower internal teams to focus on marketing that drives business results, Fabletics established themselves as a leader in the athleisure industry early on. But over time, they found that sustaining that rate of growth without sacrificing performance became increasingly challenging. TubeScience approached this problem in a couple ways.
Original videos
New audiences
Channels
Countries
We’ve helped many large D2C advertisers diversify channel mix and turn TikTok into a scalable acquisition channel spending 7 figures/month with proven incrementality.
Combined Smart+ campaigns for audience expansion with conversion campaigns to deliver efficient messaging to core buyers.
Engaged with our full funnel creative to tap into new, leaned-in audiences outside their usual segment.
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