Kitsch Scales 126% While Improving Efficiency 49%

How Creative Velocity + Advanced Attribution Unlocked Millions in Hidden Meta Revenue

Personal Care Brand

The brand

Kitsch is a Los Angeles–based personal care brand known for its stylish, affordable, and eco-friendly products, including solid shampoo, conditioner, and body bars. The brand focuses on simple, sustainable beauty essentials designed to make everyday self-care feel modern and accessible.

The summary

While competitors debate creative vs media, TubeScience proved both matter. By combining a rapid creative testing engine with Northbeam’s advanced attribution, Kitsch was able to scale Meta spend by 126% while improving efficiency—a rare feat in any mature account.

The business impact

+126%

Spend

+49%

ROAS Lift

-33%

Lower NC CAC

+6%

AOV

Invisible upper-funnel value

Kitsch, a leading beauty brand, faced a common enterprise problem: Meta’s native attribution couldn’t prove the value of brand-building impressions. Traditional click-based models ignored how consumers actually shop—seeing multiple ads before purchasing.

The TubeScience Advantage: Volume + Velocity + Visibility

Creative Testing at Scale

Launching 100+ creative variations monthly (vs industry average of 20-30).
Testing across all funnel stages simultaneously.
Thumb-stopping storytelling that drives consideration.

Advanced Measurement Partnership

Unlike agencies relying on platform metrics alone, we depended on Northbeam’s Clicks + Deterministic Views (C+DV) to capture the full customer journey—proving what we’ve always known: creative exposure drives revenue.

The Proof: Correlation Analysis

This correlation proves TubeScience creative doesn’t just drive attributed conversions—it lifts the entire business.

Real Clients. Real Results

We’ve helped many large D2C advertisers diversify channel mix and turn TikTok into a scalable acquisition channel spending 7 figures/month with proven incrementality.

Leading D2C Health Brand

Dr. Squatch

Combined Smart+ campaigns for audience expansion with conversion campaigns to deliver efficient messaging to core buyers.

384%

ROAS improvement

60%

YoY decrease in CPA

Beauty & Wellness Disruptor

Fabletics

Engaged with our full funnel creative to tap into new, leaned-in audiences outside their usual segment.

65%

YoY decrease in CPA

89%

Increase in conversion volume

Why This Matters for Enterprise Brands

CMOs

can finally prove the ROI of brand investment with hard attribution data.

CFOs

can scale confidently knowing every dollar drives measurable return.

CEOs

can build a competitive advantage through superior creative + measurement.

Hear it from an expert…

“As someone who has spent 15 years growing large brands to XL, I can tell you the biggest blind spot is attribution. Traditional models systematically under-value upper-funnel creative. Northbeam’s CDV model changed the game for us. We can finally prove what we’ve always known: the creative that builds consideration on first impression drives purchase decisions, three, four, five, even ten touchpoints later. We’re no longer guessing which storytelling approaches build brand equity. We can see which themes, hooks, and visual styles create compounding lift across the funnel, then scale those insights across our entire creative testing engine.”

Darlene Thomas

CRO TubeScience, ex-Meta

The Bottom Line

In a world where Meta CPMs rise annually, the only sustainable advantage is creative that works harder, supported by best-in-class measurement. The TubeScience + Northbeam model—rapid testing, massive volume, proven measurement—is how modern brands win.